An increasing number of businesses are investing in professional
- Failing to use 301 redirects - '301 redirect' is when someone types in your old URL and they are redirected to your new, updated URL. This is vital because it ensures you do not miss out on existing clients or dilute site authority when re-branding.
- Not having an XML sitemap - Another common error regarding is not having an XML sitemap in place. An XML sitemap tells search engines exactly what pages to index.
- Ignoring local SEO - It's important to appeal to customers in your local area, as there is less SEO competition and thus you are guaranteed to rank higher.
- A website that is too slow - Lastly, did you know that page speed can have an impact on SEO? SEO North East professionals aim to make sure your load time is faster than two seconds, as Google uses site speed as a ranking factor for SEO.